P/re/tention: the art of increasing customer lifetime value through prediction and retention

“Churn” a taboo word widely used within many industries but has a very strong link with the telecom industry across the world. In simple words churn means losing customers, reasons may differ from moving to a competitor due to poor customer experience or better offer to non-payment of bills ..etcs. Thus, many of the telecom operator worldwide have been investing heavily in finding ways to prevent churn as much as possible.